The Founder
Coucou Magou Girls 💗
This is Maguette, the founder of Magou Bars. First of all, welcome to the universe of Magou! We’re so happy to have you here and can’t wait to share the story behind our brand and the bars we’re creating for you.
Maguette, the founder of Magou Bars
I have come to realise that many don’t seem to understand what Magou or Magou Bars is about, which is why I am writing to you to tell you everything from the early beginnings to what Magou is all about.
The Early Beginnings
When the Snickers commercial “You’re not you when you’re hungry” aired in 2010, my parents joked it was made for me. I’ve always needed steady energy.
Focus and performance were never optional; they were survival. As a full-time student balancing academics, workouts, and a social life, having a snack on hand became non-negotiable.
During my time in Sweden, I often reached for the popular “healthy” chocolate protein bars marketed as performance fuel. But being lactose intolerant and sensitive to overly sweet products, I was constantly disappointed. The taste felt artificial. The sugar levels were excessive. And nothing felt like something my body truly needed every day.
I wanted something cleaner. Smarter. More intentional.
This little girl got very hangry if she didn't have an extra snack!
The catalyser
When I moved to China in 2023, the gap became even clearer. In local 超市 (chāo shì), I struggled to find snacks that felt low in sugar, nourishing, and trustworthy enough to support my demanding lifestyle.
At the same time, stress levels were high. My skin was breaking out more frequently. The “healthy” bars I relied on weren’t helping. I realised something simple: we need more than just protein. We eat for energy, skin, mood, and performance.
In January 2025, I began sharing an idea with friends and family: What if a nutrition bar could feel elegant, less sweet, and formulated specifically with women in mind?
The response was immediate. This wasn’t just about protein. It was about female wellness.
In June 2025, during one of my most stressful university periods, I travelled to Shanghai to attend the Hi & Fi Asia Expo - one of Asia’s largest Food & Health exhibitions.
There, I immersed myself in ingredient sourcing, formulation science, and women’s nutritional needs. I discovered collagen, sea buckthorn, blueberry extract, and began to understand how complex - and powerful - functional nutrition truly is.
That trip marked the real beginning of Magou Bars.
What makes Magou Bars different?
Magou Bars are not typical “DIY protein bars.” They are carefully formulated to be:
- Less sweet
- Natural ingredients
- Designed for women
We call it “make-up you can eat.” Because just like makeup enhances your outer glow, Magou is crafted to support the glow that starts within.
Magou
Magou Bars are the product. Magou is the movement.
A space where ambition meets softness. Where wellness feels chic. Where girls fuel their goals without compromising taste, health, or aesthetics.
Magou is for the girl building her future - and glowing while doing it.
Warmly,
Maguette
Founder & Creative Director - Magou Bars
1 comment
Soo cuteee